Inbound marketing is the future and here’s why

Inbound marketing is taking the promotions world by storm, sweeping away everything you thought you knew about advertising. With a focus on creating valuable and relevant content on such free outlets as blogs, search engines and social media, a company’s products or services are becoming more appealing to consumers. The more traditional “outbound marketing” tools […]

12 hints for starting a successful online business

by Tyler Day We live in an age where a majority of sales revenue is flowing through Internet-based sales. There are billions of people buying things online every day, spending hundreds of millions of dollars. Want to tap into the ever-growing revenue being created on the Internet? Start your own online business in 12 easy […]

11 ways to be a great leader in business

About to graduate and worried about how to be a leader in world that’s full of them? Keep reading. Making your mark in the business world is full of challenges, but it’s nothing you can’t prepare for. Follow these 11 tips and you’ll be golden. So here are just a few tips to help you […]

In defense of the communication degree

  Every communication major has received the snarky “What are you going to do with that?” question once, twice, or too many times to count during his/her college career. Critics – or more likely business majors – claim it’s too easy to be taken seriously. I beg to differ…and here’s why. by Camilla States