In defense of the communication degree

  Every communication major has received the snarky “What are you going to do with that?” question once, twice, or too many times to count during his/her college career. Critics – or more likely business majors – claim it’s too easy to be taken seriously. I beg to differ…and here’s why. by Camilla States  

‘Riskovation’ – the new mantra for marketing daredevils

Changes in the media landscape have made it more difficult for brands to measure their markets and stand out among competitors. As a result, businesses have been forced to reach their audiences in more creative ways. Today, the more risky, rebellious brands take creative marketing to a whole new level, enlisting a mantra that sometimes […]