Do celebrity endorsements matter in ads? Apparently.

Whether you think celebrity endorsement influences your buying habits or not, these College of Charleston students tend to believe it can. by Olivia Griswold, Morgan Price and Ellinor Walters

Pay attention to the brands you follow…or you’ll miss out!

– by Caroline Hubbell: Nearly 70 percent of the public “never or hardly ever” pays attention to the content posted on social networks from the brands they follow, says a recent study from Kentico Software. But there are good – and beneficial – reasons to pay attention to the content from the brands you love. […]